STATE MARKETING AND ITS ROLE IN THE MANAGEMENT PROCESS

Lia Metonidze

Journal number 3 ∘ Lia Metonidze ∘
STATE MARKETING AND ITS ROLE IN THE MANAGEMENT PROCESS

Expanded Summary

The article deals with the importance of marketing in the state sector, the role of correctly developed state marketing programs on the condition of socio-economic challenges in the country.

The use of state marketing programs and technologies will facilitate to solve the tasks set before the state, to overcome major problems, to ensure the development of private and civil society. The state marketing is an integral part of the management system that is integrated into socio-economic and political processes. Its main objective is to satisfy the needs of the public and private sectors.

In the article are presented the marketing approaches and activities of central and local bodies studied by us. Within the framework of marketing research have been studied governmental marketing programs in the direction of using marketing instrumentalities and the country image enhancement. Here are some conclusions made based on the results of the survey.

The use of marketing is vital for private and public sector. The challenges of socioeconomic problems in the country are of vital importance to the development of state marketing programs, innovative methods of management and effective socio-economic policy.

Marketing activities are a special type of management activities. The decision-making takes a central place in any management activities. It is a logical end of the implementation of marketing functions and procedures.

Obtaining the results sufficiently depends on the adaptability and efficiency of marketing decision-making.

The article deals with the importance of marketing in the state sector, the role of correctly developed state marketing programs on the condition of socio-economic challenges in the country.

The use of state marketing programs and technologies will facilitate to solve the tasks set before the state, to overcome major problems, to ensure the development of private and civil society.

The state marketing is an integral part of the management system that is integrated into socio-economic and political processes. Its main objective is to satisfy the needs of the public and private sectors.

Our marketing research has shown that the improvement of the living standards of the population has been impacted by infrastructure projects, water supply system, safety, reduction of ecological problems, cleaning and cleaning processes.

The survey revealed that the public should control the government, increase transparency and accountability, diverse product and service, increase government responsibility and productivity.

In total, marketing programs offer state, regional and municipal level the socio-economic development of the country.

EKONOMISTI The international scientific and analytical, reviewed, printing and electronic journal of Paata Gugushvili Institute of Economics of Ivane Javakhishvili Tbilisi State University

DOI: 10.36172/EKONOMISTI E ISSN 2346-8432 Print ISSN 1987-6890	Journal number 3 ∘ Lia Metonidze ∘ STATE MARKETING AND ITS ROLE IN THE MANAGEMENT PROCESS Expanded Summary The article deals with the importance of marketing in the state sector, the role of correctly developed state marketing programs on the condition of socio-economic challenges in the country. The use of state marketing programs and technologies will facilitate to solve the tasks set before the state, to overcome major problems, to ensure the development of private and civil society. The state marketing is an integral part of the management system that is integrated into socio-economic and political processes. Its main objective is to satisfy the needs of the public and private sectors. In the article are presented the marketing approaches and activities of central and local bodies studied by us. Within the framework of marketing research have been studied governmental marketing programs in the direction of using marketing instrumentalities and the country image enhancement. Here are some conclusions made based on the results of the survey. The use of marketing is vital for private and public sector. The challenges of socioeconomic problems in the country are of vital importance to the development of state marketing programs, innovative methods of management and effective socio-economic policy. Marketing activities are a special type of management activities. The decision-making takes a central place in any management activities. It is a logical end of the implementation of marketing functions and procedures. Obtaining the results sufficiently depends on the adaptability and efficiency of marketing decision-making. The article deals with the importance of marketing in the state sector, the role of correctly developed state marketing programs on the condition of socio-economic challenges in the country. The use of state marketing programs and technologies will facilitate to solve the tasks set before the state, to overcome major problems, to ensure the development of private and civil society. The state marketing is an integral part of the management system that is integrated into socio-economic and political processes. Its main objective is to satisfy the needs of the public and private sectors. In the article are presented the marketing approaches and activities of central and local bodies studied by us. Within the framework of marketing research have been studied governmental marketing programs in the direction of using marketing instrumentalities and the country image enhancement. Here are some conclusions made based on the results of the survey. Our marketing research has shown that the improvement of the living standards of the population has been impacted by infrastructure projects, water supply system, safety, reduction of ecological problems, cleaning and cleaning processes. The survey revealed that the public should control the government, increase transparency and accountability, diverse product and service, increase government responsibility and productivity. In total, marketing programs offer state, regional and municipal level the socio-economic development of the country.